Did you know that branding goes much deeper than just your logo? Your logo is just the start. Customers experience your brand through your product or service. As a promise and value, your brand encompasses everything. Everything is a part of your brand, from people, facilities, communication tools, your way of speaking, calls to action, messaging, overall strategy, and visuals that contribute to your brand.
Can you remove your logo and still identify your product as yours? If you answered no, consider reworking your brand’s branding and overall strategy. The “why” of your brand should be at the center of everything you do – you do not want to be remembered just by your logo